Style Coaching vs. Fashion Styling

What's the difference?

Copper + Rise is so much more than a fashion styling service: our philosophy centers around learning, not prescribing. We're the guides who facilitate your own style discovery. We're passionate about giving our clients a meaningful experience and believe that, eventually, you won't need us anymore.

A style coach is a candid partnerfaithful championsincere confidant, and reality checker


Our Values

Our 5 promises to you:

True Partnership: We collaborate with you to build a wardrobe that is uniquely you.

Trends Schmends: We embrace your individual flair and won't change you to fit a mold.

Real Talk: We support your growth with directness and authenticity.

Inject Joy: A certain amount of levity is important in this process—we make it fun!

Exit in Mind: Together, over time, you will have the confidence to spread your wings and fly solo.

About Our Founder


Joanna Lovering

Founder + CEO

Joanna is an accomplished style coach with extensive style experience and a master's degree in organizational psychology and leadership development. Over her career she helped transform the employee experience at companies like L’Oréal USA, JetBlue, and Daily Burn, to name a few.

After a successful weight loss journey in 2011, Joanna founded Copper + Rise — a New York City-based style coaching service dedicated to personal and professional empowerment. A passionate stylist and trained executive coach, Joanna pairs her seasonal sensibilities with leadership development techniques to help clients rise to the next level.

Joanna is a champion of all shapes and sizes and understands that styling is about more than clothes. Her specialized Sort + Shop + Style process helps clients clear self-imposed barriers, find new freedom, and discover true identity through their wardrobes. 


There is no better outfit than self-confidence. Celebrate who you are by living who you are.